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Dallas vs San Francisco: cost of living, pay and jobs compared
Dallas is the cheaper place to live: overall prices run 12% lower than in San Francisco, and housing runs 65% lower. San Francisco pays more in dollars (a typical official wage of $74,500 against $51,500), and after local prices are counted the typical paycheck goes further in San Francisco ($64,000 against $50,000 in average-US dollars).
The short answer
- Prices: Dallas runs 11% lower than San Francisco overall, and housing runs 39% lower.
- To keep the buying power of $100,000 in San Francisco, you need about $89,000 in Dallas. To keep $100,000 from Dallas, you need about $112,000 in San Francisco.
- Official median wage for all jobs: $51,500 in Dallas, $74,500 in San Francisco.
- Median pay listed in open postings: $132,000 in Dallas, $205,000 in San Francisco.
- Open postings in our data: 5,058 in Dallas from 669 employers, 17,941 in San Francisco from 1,504 employers.
- Unemployment: 4.4% in Dallas, 4.6% in San Francisco (BLS).
Dallas and San Francisco side by side
| Measure | Dallas | San Francisco | Edge |
|---|---|---|---|
| Overall price level (US = 100) | 103.1 | 115.6 | Dallas |
| Housing price level | 117.9 | 194.7 | Dallas |
| Official median wage, all jobs | $51,500 | $74,500 | San Francisco |
| Paycheck power (wage adjusted for prices) | $50,000 | $64,000 | San Francisco |
| Median pay in open postings | $132,000 | $205,000 | San Francisco |
| Postings that list pay | 26.1% | 73.7% | San Francisco |
| Open postings in our data | 5,058 | 17,941 | – |
| Employers hiring in our data | 669 | 1,504 | – |
| Unemployment rate (BLS) | 4.4% | 4.6% | Dallas |
| Postings open more than 60 days | 28.4% | 47% | Dallas |
| Median days a posting has been open | 30 | 56 | Dallas |
| Entry-level share of postings | 13.9% | 6.2% | – |
| Remote share of postings | 5% | 21.5% | – |
| Indeed postings index vs Feb 2020 | +13.1% | -28.6% | Dallas |
"Edge" shows which area looks better on that measure (lower prices, higher pay, lower unemployment, fewer stale postings); counts and shares have no edge. Within 2% counts as about the same.
Cost of living
Dallas prices sit 103.1 against a US average of 100 and San Francisco at 115.6. The biggest difference is housing: 117.9 in Dallas against 194.7 in San Francisco. Utilities are 47% lower in Dallas. The index covers goods and services including rent and home costs, so it measures what a typical household spends, not what your own budget looks like.
| Price level (US = 100) | Dallas | San Francisco | Dallas vs San Francisco |
|---|---|---|---|
| All items | 103.1 | 115.6 | 11% lower |
| Housing | 117.9 | 194.7 | 39% lower |
| Goods | 102.8 | 108.5 | 5% lower |
| Utilities | 90.7 | 172.6 | 47% lower |
| Other services | 99.7 | 106.2 | 6% lower |
What a salary is worth in each place
Each row keeps your purchasing power the same. The left half moves a salary from San Francisco to Dallas; the right half moves it the other way. "If only housing moved" uses the housing price level alone, for someone whose biggest cost is rent or a mortgage.
| Salary in San Francisco | Matching salary in Dallas | If only housing moved | Salary in Dallas | Matching salary in San Francisco | If only housing moved |
|---|---|---|---|---|---|
| $50,000 | $44,500 | $30,500 | $50,000 | $56,000 | $82,500 |
| $75,000 | $67,000 | $45,500 | $75,000 | $84,000 | $124,000 |
| $100,000 | $89,000 | $60,500 | $100,000 | $112,000 | $165,000 |
| $125,000 | $111,500 | $75,500 | $125,000 | $140,000 | $206,500 |
| $150,000 | $134,000 | $91,000 | $150,000 | $168,000 | $248,000 |
| $200,000 | $178,500 | $121,000 | $200,000 | $224,500 | $330,500 |
As hourly pay (2,080 hours a year): $100,000 a year is about $48.10 an hour; the matching figure is about $42.87 an hour in Dallas for someone earning $100,000 in San Francisco.
Pay for the same job
Across the 60 occupations that the Bureau of Labor Statistics measures in both areas, the median wage is higher in Dallas for 0 and higher in San Francisco for 60. After local prices are counted, Dallas comes out ahead in 3 and San Francisco in 57. The widest gap among the 15 largest occupations is registered nurses: $101,400 in Dallas against $186,600 in San Francisco.
| Occupation (15 largest) | Dallas median | San Francisco median | Dallas adjusted for prices | San Francisco adjusted for prices |
|---|---|---|---|---|
| Fast Food and Counter Workers | $28,100 | $43,900 | $27,200 | $37,900 |
| Home Health and Personal Care Aides | $26,900 | $36,000 | $26,100 | $31,100 |
| General and Operations Managers | $111,000 | $150,000 | $107,700 | $129,700 |
| Retail Salespersons | $33,400 | $43,900 | $32,400 | $37,900 |
| Stockers and Order Fillers | $37,600 | $45,100 | $36,500 | $39,000 |
| Software Developers | $133,300 | $186,600 | $129,300 | $161,400 |
| Registered Nurses | $101,400 | $186,600 | $98,400 | $161,400 |
| Customer Service Representatives | $45,000 | $57,800 | $43,600 | $50,000 |
| Laborers and Freight, Stock, and Material Movers, Hand | $38,500 | $48,400 | $37,400 | $41,900 |
| Cashiers | $29,900 | $41,300 | $29,000 | $35,700 |
| Office Clerks, General | $44,100 | $52,000 | $42,700 | $45,000 |
| Waiters and Waitresses | $24,200 | $38,900 | $23,400 | $33,600 |
| Janitors and Cleaners, Except Maids and Housekeeping Cleaners | $34,900 | $44,200 | $33,800 | $38,200 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | $63,300 | $97,000 | $61,400 | $83,900 |
| Heavy and Tractor-Trailer Truck Drivers | $59,500 | $66,500 | $57,700 | $57,500 |
Median annual wage for everyone in the occupation, all employers, May 2025 (BLS). "Adjusted" divides the wage by the area's price level (BEA, US = 100), so dollars are comparable.
Pay employers are offering right now
The wages above are what people earn in jobs they already hold. Open postings show what employers are offering today. In the job families where both areas have at least 15 postings that list pay, the median listed salary is higher in Dallas for 0 of 12 and higher in San Francisco for 12. Posted pay tends to run above the all-worker median because it leans toward hiring for experienced roles at larger employers.
| Job family | Dallas median listed pay | Postings | San Francisco median listed pay | Postings |
|---|---|---|---|---|
| Software developers | $168,000 | 41 | $231,000 | 2016 |
| Sales | $110,500 | 127 | $180,000 | 869 |
| Product and design | $119,000 | 22 | $211,500 | 773 |
| Marketing | $150,000 | 23 | $190,000 | 722 |
| Software engineering | $169,000 | 19 | $220,000 | 555 |
| Operations and logistics | $122,500 | 44 | $187,500 | 526 |
| Security and IT | $154,000 | 26 | $235,000 | 523 |
| Finance and accounting | $137,000 | 37 | $191,000 | 383 |
| Legal and compliance | $152,500 | 53 | $226,500 | 330 |
| People and recruiting | $112,500 | 17 | $170,000 | 309 |
| Engineering (other) | $115,500 | 25 | $175,000 | 231 |
| Nursing and clinical care | $107,500 | 37 | $250,000 | 85 |
Only postings that list a salary are counted. Median of the middle of each listed range. Job families need at least 15 such postings in both areas to appear.
Who is hiring
Software & Technology is the largest hiring industry in both areas. The mix matters because pay and hiring conditions differ a lot by industry.
- Largest posters in Dallas: RaceTrac (273), Shield AI (129), Capital One (127), Floor & Decor (92), McKesson (82).
- Largest posters in San Francisco: OpenAI (1,124), Anthropic (473), Crusoe (292), Flyzipline (264), DoorDash USA (234).
Counts are open postings on each employer's own career page in our data; one big employer can shape a local market.
The job market
- Postings have been open a median of 30 days in Dallas and 56 in San Francisco; 28.4% and 47% have been open more than 60 days.
- Entry-level roles are 13.9% of postings in Dallas and 6.2% in San Francisco; senior and above are 39.5% and 54.3%.
- Fully remote roles are 5% of postings in Dallas and 21.5% in San Francisco.
- Indeed's postings index sits 13.1% above its February 2020 level in Dallas and 28.6% below in San Francisco.
- 26.1% of postings in Dallas list pay, against 73.7% in San Francisco.
Which is better for you?
- If you can keep your current salary and move, the place with the lower price level (Dallas) stretches it further: $100,000 in San Francisco has the buying power of about $89,000 in Dallas.
- If you will be paid the local going rate, San Francisco comes out ahead after prices on the typical wage ($64,000 against $50,000).
- Software developers: median listed pay is $168,000 in Dallas and $231,000 in San Francisco, which is $163,000 and $199,500 in average-US dollars.
- If housing is your biggest cost, the gap there (117.9 vs 194.7) matters more than the overall index.
No place is better for everyone. Taxes, commute, schools, climate and your own spending are not in these numbers.
Questions
Is it cheaper to live in Dallas or San Francisco?
Dallas is cheaper. Overall prices run 12% lower than in San Francisco, and housing runs 65% lower (BEA regional price parities, 2024, where the US average is 100).
How much do I need to earn in Dallas to match $100,000 in San Francisco?
About $89,000 a year, using the ratio of overall price levels (103.1 in Dallas, 115.6 in San Francisco). Prices only; taxes are not included.
Which city pays more, Dallas or San Francisco?
San Francisco has the higher typical wage across all jobs: $74,500 against $51,500 (BLS, May 2025). After local prices, San Francisco has the higher paycheck power: $64,000 against $50,000 in average-US dollars.
Which has more job openings?
In the postings we read from employers' own career pages, San Francisco has more: 17,941 against 5,058. This is a sample of employer postings, not a census of every job.
Where do these numbers come from?
Prices come from the Bureau of Economic Analysis, wages and unemployment from the Bureau of Labor Statistics, and postings from employers' own career pages, collected October 2026. Every figure on this page is in a table or chart above.
More on these places
- Dallas-Fort Worth-Arlington, TX: all the data
- San Francisco-Oakland-Fremont, CA: all the data
- Compare them in the interactive tool
- Cost-of-living ranking · Paycheck power ranking
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Updated October 2026. Prices only: taxes and personal spending are not included. Price levels: Bureau of Economic Analysis regional price parities, 2024. Wages and unemployment: Bureau of Labor Statistics (wages May 2025). Postings: employers' own career pages, October 2026. Methodology